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Case number:


Type of case:

Deception of consumers

Undertaking(s) concerned:

Bio-Fit Natura Kereskedelmi és Szolgáltató Kft.


In the competition supervision proceedings the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) concluded that the advertisements of Bio-Fit, which stated, that certain of its products had healing effects, but, in fact, it did not possess such features, misled consumers.
Also, the comparative advertisement, which compared Bio-Fit's product with a competitor's product in terms of its price, sold quantity and one single component was also held to be capable to mislead consumers.


The Competition Council of the GVH established in its decision, that Bio-Fit infringed the provisions on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act. Therefore, the Competition Council imposed a fine of HUF 91 million (approx. EUR 319 000) on Bio-Fit for its unlawful behaviour.


Budapest, 27 July 2006