Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-28/2006: Bio-Fit

The Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) established in its decision, issued on 27 July 2006, that Bio-Fit infringed the provisions on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act. In the competition supervision proceedings the Competition Council of the GVH concluded that the advertisements of Bio-Fit, which stated, that certain of its products had healing effects, but, in fact, it did not possess such features, misled consumers.

Also, the comparative advertisement, which compared Bio-Fit`s product with a competitor`s product in terms of its price, sold quantity and one singe component was also held to be capable to mislead consumers.
The Competition Council of the GVH imposed a fine of HUF 91 million (approx. EUR 319000) on Bio-Fit for its unlawful behaviour.

Budapest, 28 July 2006

Hungarian Competition Authority
Communication Group

Further information can be obtained from:
Erika Baráth
Hungarian Competition Authority
Address: 1054 Budapest, V. ker., Alkotmány u.5.
Mailing address: 1245 Budapest 5., Pf. 1036
Tel.: (+36-1) 472-8985
Fax: (+36-1) 472-8998
Email: Barath.Erika@gvh.hu
http://www.gvh.hu