Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-40/2006: Euronics Magyarország Kft.
The Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) established in its decision, issued on 29 August 2006, that Euronics Magyarország Kft. infringed the provisions on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act.
In the competition supervision proceedings the Competition Council of the GVH concluded that the following advertisements of Euronics were unlawful:
Euronics indicated the gross price of a product from which it offered a price reduction, whereas the current price was indicated on its net value.
Euronics could not prove that it has ever offered two types of televisions at the price which was published in its advertisements and from which it seemed to have given a price reduction.
Euronics could not prove the truthfulness of its advertisement "Do you know a cheaper one?".
The Competition Council of the GVH imposed a fine of HUF 3 million (approx. EUR 10500) on Euronics for its unlawful behaviour.
Budapest, 5 September, 2006
Hungarian Competition Authority