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Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-90/2006: Coca-Cola Beverages Üdítőital Gyártó (Magyarország) Kft.

Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-90/2006: Coca-Cola Beverages Üdítőital Gyártó (Magyarország) Kft.

The Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) established in its decision, issued on 27 November 2006, that Coca-Cola Beverages Üdítőital Gyártó (Magyarország) Kft., an undertaking active in the field of non-alcoholic refreshment drinks, infringed the provisions on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act.

In the competition supervision proceedings the Competition Council of the GVH concluded that Coca-Cola`s advertisements about its Naturaqua mineral water was capable of misleading consumers because it stated that Naturaqua stems from the Balaton-uplands, although this was not true.

The Competition Council of the GVH imposed a fine of HUF 10 million (approx. EUR 3.800) on Coca-Cola for its unlawful behaviour.

Budapest, 28 November, 2006

Hungarian Competition Authority
Communication Group

Further information:
András Mihálovits
Hungarian Competition Authority
1054 Budapest, V., Alkotmány u.5.
1245 Budapest, 5. Pf. 1036
tel: +36-30 618-6618
e-mail:
http://www.gvh.hu